From The Storyteller
February 19, 2018, Crackers
My youth consisted of Velveeta on Ritz crackers, Welch’s grape jelly on Ritz cracker, Skippy creamy peanut butter on Ritz crackers, Oscar Meyer liver sausage on Ritz crackers, and the ever popular honey on Ritz crackers. Possibly you noticed my list had some similarities. The one I am referring to is the big brand names. Big names like Libby, Dole, Del Monte, and Mott's were household words everybody knew.
I also grew up with non-food names like Piggly Wiggly, Oldsmobile, Pontiac, Bell Telephone, Pan American Airways, Montgomery Wards, and the Rock Island RR. Some of the names are still being used and some have disappeared, but the people who originally made those names great are all gone.
A new generation of big brand names has arrived on the scene. They include household words like Microsoft, Amazon, Walmart, Apple, Southwest Air, and Uber. Many of the men and women who brought these names to the public’s attention are still with us, and may be for a season or two more.
I suspect the next generation of men and women who are going to create new household words are already with us. What those names will be and what they will represent is anybody’s guess, but they will come because humans are creative. Whether I live to see these new names rise and old names fade is not the point. The important thing is - it will happen.
The world is a dynamic place with ever changing rhythms, and being able to be a participant in it is exciting. I grew up with Ritz crackers, and my children have grown up with Microsoft. What names my grandchildren will grow up with is still yet to be determined.
Moral – Stay tune for there is more yet to come.