Shoemaker Society
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      • Nov 25, 2019, Yearbook
      • Nov. 18, 2019, Lemonade
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      • Oct. 21, 2019, Real
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      • Aug. 5, 2019, Vacation
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      • July 22, 2019, Battery
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      • June 17, 2019, Nudges
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      • May 27, 2019, Sundial
      • May 20, 2019, Food
      • May 13, 2019, Why?
      • May 6, 2019, Train
      • April 29, 2019, Think
      • April 22, 2019, Hip
      • April 15, 2019, UFO
      • April 8, 2019, Cats
      • April 1, 2019, Band Aide
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      • Mar. 18, 2019, Talented
      • Mar. 11, 2019, Rules
      • Mar. 4, 2019, Clay
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      • Jan. 21, 2019, Golf Shoes
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    • 2018 >
      • Dec. 31, 2018, Happy New Year
      • Dec. 24 , 2018, Christmas
      • Dec. 17 , 2018, Line
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      • Nov 26 , 2018, 80
      • Nov 19 , 2018, NPR
      • Nov 12 , 2018, Beards
      • Nov 5 , 2018, Coffee
      • Oct. 29, 2018, Paper Towels
      • Oct. 22, 2018, Camp
      • Oct. 15, 2018, Evolution
      • Oct. 8, 2018, Hummmm
      • Oct. 1, 2018, Fence
      • Sept. 24, 2018, Fence
      • Sept. 17, 2018, Birthday
      • Sept. 10 , 2018, Chicken
      • Sept. 3 , 2018, Invisible
      • Aug 27 , 2018, Third Place
      • Aug 20 , 2018, Name Tags
      • Aug 13 , 2018, Distance
      • Aug 6 , 2018, Allergies
      • July 30, 2018, Unexpected Words
      • July 23, 2018, 440
      • July 16, 2018, Dreams
      • July 9, 2018, Advice
      • July 2, 2018, Hands
      • June 25, 2018, Learning Curve
      • June 18, 2018, YMCA
      • June 11, 2018, Trash
      • June 4, 2018, Booth
      • May 28, 2018, Baby Lawyer
      • May 21, 2018, Big Date
      • May 14, 2018, Monopoly
      • May 7, 2018, Spelling
      • April 30, 2018, Mickey Mouse Club
      • April 23, 2018, Favorites
      • April 16, 2018, Perfect
      • April 9, 2018, Quantum Thoughts
      • April 2, 2018, Surprised
      • March 26, 2018, Choices
      • March 19, 2018, Problems
      • March 12, 2018, Murphy's Law
      • March 5, 2018, Skunks
      • Feb. 26, 2018, Wind Chill
      • Feb. 19, 2018, Crackers
      • Feb. 12, 2018, Fear
      • Feb. 5, 2018, Winter
      • Jan. 29, 2018, Work
      • Jan. 22, 2018, Highway 24
      • Jan. 15, 2018, Chair
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      • Dec. 25, 2017, Gift
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      • Dec. 4, 2017, Coffee
      • Nov. 27, 2017, Value
      • Nov. 20, 2017, Camp
      • Nov. 13, 2017, Legos
      • Nov. 6, 2017, Amazon
      • Oct. 30, 2017, Adult
      • Oct. 23, 2017, Footsteps
      • Oct. 16, 2017, Cross
      • Oct. 9, 2017, Pain
      • Oct. 2, 2017, Daisy
      • Sept. 25, 2017, Yellow Light
      • Sept. 18, 2017, Soccer
      • Sept. 11, 2017, The Tool Kit
      • Sept. 4, 2017, Red's
      • Aug 28, 2017, Nails
      • Aug 21, 2017, Tornado
      • Aug 14, 2017, Stars
      • Aug 7, 2017, Dog Feathers
      • July 31, 2017, Clocks
      • July 24, 2017, Tooth Paste
      • July 17, 2017, Honey
      • July 10, 2017, Bookmarks
      • July 3, 2017, Tools
      • June 26, 2017, One Handed
      • June 19, 2017, Curve Ball
      • June 12, 2017, Puzzles
      • June 5, 2017, Guest
      • May 29, 2017, The Umbrella
      • May 22, 2017, World Record
      • May 15, 2017, Firefly
      • May 1, 2017, Green Eyes
      • April 24, 2017, Gel Pens
      • April 17, 2017, Six
      • April 10, 2017, Missed Call
      • April 3, 2017 Hoses
      • March 27, 2017, Hope
      • Mar 20, 2017, Smiles
      • Mar 13, 2017, Onion
      • Mar 6, 2017, Creative Problem Solving
      • Feb 27, 2017, The Shopping Cart
      • Feb 20, 2017, The Tree
      • Feb 13, 2017, My Mistake
      • Feb 6, 2017, The Compliment
      • Jan 30, 2017, Friday
      • Jan 23, 2017, Wrestling Rattlesnakes
      • Jan 17, 2017, Dog Wisdom
      • Jan 10, 2017, Shock Theater
      • Jan 3, 2017, The Butterfly and the Bee
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      • Sept 13, 2016, Mrs. Summers Won't Like That
      • Sept 20, 2016, A Teacher's Tale
      • Oct 4, 2016, Top 60%
      • Oct 11, 2016, Life in a Small Town
      • Oct 26, 2016, I Don't Play Golf
      • Nov 2, 2016, The Piano Player
      • Nov 28, 2016, Whataburger Jesus
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From The Storyteller
"We desire your feedback."
shoemaker.society@gmail.com

February 19, 2018, Crackers

My youth consisted of Velveeta on Ritz crackers, Welch’s grape jelly on Ritz cracker, Skippy creamy peanut butter on Ritz crackers, Oscar Meyer liver sausage on Ritz crackers, and the ever popular honey on Ritz crackers.  Possibly you noticed my list had some similarities. The one I am referring to is the big brand names. Big names like Libby, Dole, Del Monte, and Mott's were household words everybody knew.

I also grew up with non-food names like Piggly Wiggly, Oldsmobile, Pontiac, Bell Telephone, Pan American Airways, Montgomery Wards, and the Rock Island RR. Some of the names are still being used and some have disappeared, but the people who originally made those names great are all gone.

A new generation of big brand names has arrived on the scene. They include household words like Microsoft, Amazon, Walmart, Apple, Southwest Air, and Uber. Many of the men and women who brought these names to the public’s attention are still with us, and may be for a season or two more.
I suspect the next generation of men and women who are going to create new household words are already with us. What those names will be and what they will represent is anybody’s guess, but they will come because humans are creative. Whether I live to see these new names rise and old names fade is not the point. The important thing is - it will happen.

The world is a dynamic place with ever changing rhythms, and being able to be a participant in it is exciting. I grew up with Ritz crackers, and my children have grown up with Microsoft. What names my grandchildren will grow up with is still yet to be determined.

Moral – Stay tune for there is more yet to come.
  



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  • 2021 Stories
    • Feb. 22, 2021, Believe
    • Feb. 15, 2021, Traditions
    • Feb. 8, 2021, Shopping
    • Feb. 1, 2021, NailFile
    • Jan. 25, 2021, Acorn
    • Jan. 18, 2021, Family
    • Jan. 11, 2021, Tuition
    • Jan. 4, 2021, Wisdom
  • 2020 Stories
    • Dec. 28 2020, Stamps
    • Dec. 21 2020, Babysitting
    • Dec. 14, 2020, True
    • Dec. 7, 2020, Music
    • Nov. 30, 2020, Pluggers
    • Nov. 23, 2020, Cherry
    • Nov. 16, 2020, Magic
    • Nov. 9, 2020, Seasons
    • Nov. 2, 2020, Food
    • Oct. 26, 2020, Nickel
    • Oct. 19, 2020, Bloom
    • Oct. 12, 2020, Surprise
    • Oct.5, 2020, Valley
    • Sept. 28, 2020, Perfect
    • Sept. 21, 2020, Kissing
    • Sept. 14, 2020, Q-tip
    • Sept. 8, 2020, Fish
    • Aug 31, 2020, Chores
    • Aug 24, 2020, Dust
    • Aug 17, 2020, Trees
    • Aug 10, 2020, Yearbook
    • Aug 3, 2020, Wood
    • July 27, 2020, Phones
    • July 20, 2020, Dinosaurs
    • July 13, 2020, Salt
    • July 6, 2020, Desire
    • June 29, 2020, Puzzle
    • June 22, 2020, Chocolate
    • June 15, 2020, Never
    • June 8, 2020, Gift
    • June 1, 2020, Ideas
    • May 25, 2020, Sleepless
    • May 18, 2020, Clueless
    • May 11, 2020, Everything
    • May 4, 2020, T-shirt
    • April 27, 2020, Better
    • April 20, 2020, Extension
    • April 13, 2020, Flags
    • April 6, 2020, Stairs
    • Mar. 30, 2020, Spring
    • Mar. 23, 2020, Cowboy
    • Mar. 16, 2020, Moving
    • Mar. 9, 2020, Serious
    • Mar. 2, 2020, Rim
    • Feb. 24, 2020, Starting
    • Feb. 17, 2020, Lisa
    • Feb. 10, 2020, Ideas
    • Feb. 3, 2020, Cats
    • Jan. 27, 2020, Fire
    • Jan. 20, 2020, Waiting
    • Jan. 13, 2020, Stuff
    • Jan. 6, 2020, Music
  • Home
  • Mission
  • Archived Stories
    • 2019 >
      • Dec. 30, 2019, Older
      • Dec. 23, 2019, Pencil
      • Dec. 16, 2019, Laundry
      • Dec. 9, 2019, Train
      • Dec. 2, 2019, Wood
      • Nov 25, 2019, Yearbook
      • Nov. 18, 2019, Lemonade
      • Nov. 11, 2019, Sunrise
      • Nov. 4, 2019, Bread
      • Oct. 28, 2019, Fool
      • Oct. 21, 2019, Real
      • Oct. 14, 2019, Improving
      • Oct. 7, 2019, Purse
      • Sept. 30, 2019, Attic
      • Sept. 23, 2019, Heaven
      • Sept. 16, 2019, Done
      • Sept. 9, 2019, Innovation
      • Sept. 2, 2019, Knowing
      • Aug. 26, 2019, Dance
      • Aug. 19, 2019, Work
      • Aug. 12, 2019, Hugs
      • Aug. 5, 2019, Vacation
      • July 29, 2019, Morning
      • July 22, 2019, Battery
      • July 15, 2019, Appointment
      • July 8, 2019, Decide
      • July 1, 2019, Dream
      • June 22, 2019, Music
      • June 17, 2019, Nudges
      • June 10, 2019, Folks
      • June 3, 2019, Spring
      • May 27, 2019, Sundial
      • May 20, 2019, Food
      • May 13, 2019, Why?
      • May 6, 2019, Train
      • April 29, 2019, Think
      • April 22, 2019, Hip
      • April 15, 2019, UFO
      • April 8, 2019, Cats
      • April 1, 2019, Band Aide
      • Mar. 25, 2019, Kissing
      • Mar. 18, 2019, Talented
      • Mar. 11, 2019, Rules
      • Mar. 4, 2019, Clay
      • Feb. 25, 2019, Odd
      • Feb. 18, 2019, Just Saying
      • Feb. 11, 2019, Choir
      • Feb. 4, 2019, Sweet Tea
      • Jan. 28, 2019, Waiting
      • Jan. 21, 2019, Golf Shoes
      • Jan. 14, 2019, New
      • Jan. 7, 2019, Twenty six Years
    • 2018 >
      • Dec. 31, 2018, Happy New Year
      • Dec. 24 , 2018, Christmas
      • Dec. 17 , 2018, Line
      • Dec. 10 , 2018, Geek
      • Dec. 3 , 2018, Rocks
      • Nov 26 , 2018, 80
      • Nov 19 , 2018, NPR
      • Nov 12 , 2018, Beards
      • Nov 5 , 2018, Coffee
      • Oct. 29, 2018, Paper Towels
      • Oct. 22, 2018, Camp
      • Oct. 15, 2018, Evolution
      • Oct. 8, 2018, Hummmm
      • Oct. 1, 2018, Fence
      • Sept. 24, 2018, Fence
      • Sept. 17, 2018, Birthday
      • Sept. 10 , 2018, Chicken
      • Sept. 3 , 2018, Invisible
      • Aug 27 , 2018, Third Place
      • Aug 20 , 2018, Name Tags
      • Aug 13 , 2018, Distance
      • Aug 6 , 2018, Allergies
      • July 30, 2018, Unexpected Words
      • July 23, 2018, 440
      • July 16, 2018, Dreams
      • July 9, 2018, Advice
      • July 2, 2018, Hands
      • June 25, 2018, Learning Curve
      • June 18, 2018, YMCA
      • June 11, 2018, Trash
      • June 4, 2018, Booth
      • May 28, 2018, Baby Lawyer
      • May 21, 2018, Big Date
      • May 14, 2018, Monopoly
      • May 7, 2018, Spelling
      • April 30, 2018, Mickey Mouse Club
      • April 23, 2018, Favorites
      • April 16, 2018, Perfect
      • April 9, 2018, Quantum Thoughts
      • April 2, 2018, Surprised
      • March 26, 2018, Choices
      • March 19, 2018, Problems
      • March 12, 2018, Murphy's Law
      • March 5, 2018, Skunks
      • Feb. 26, 2018, Wind Chill
      • Feb. 19, 2018, Crackers
      • Feb. 12, 2018, Fear
      • Feb. 5, 2018, Winter
      • Jan. 29, 2018, Work
      • Jan. 22, 2018, Highway 24
      • Jan. 15, 2018, Chair
      • Jan. 8, 2018, Grace
      • Jan. 1, 2018, House
    • 2017 >
      • Dec. 25, 2017, Gift
      • Dec. 18, 2017, Envelopes
      • Dec. 11, 2017, Wisdom
      • Dec. 4, 2017, Coffee
      • Nov. 27, 2017, Value
      • Nov. 20, 2017, Camp
      • Nov. 13, 2017, Legos
      • Nov. 6, 2017, Amazon
      • Oct. 30, 2017, Adult
      • Oct. 23, 2017, Footsteps
      • Oct. 16, 2017, Cross
      • Oct. 9, 2017, Pain
      • Oct. 2, 2017, Daisy
      • Sept. 25, 2017, Yellow Light
      • Sept. 18, 2017, Soccer
      • Sept. 11, 2017, The Tool Kit
      • Sept. 4, 2017, Red's
      • Aug 28, 2017, Nails
      • Aug 21, 2017, Tornado
      • Aug 14, 2017, Stars
      • Aug 7, 2017, Dog Feathers
      • July 31, 2017, Clocks
      • July 24, 2017, Tooth Paste
      • July 17, 2017, Honey
      • July 10, 2017, Bookmarks
      • July 3, 2017, Tools
      • June 26, 2017, One Handed
      • June 19, 2017, Curve Ball
      • June 12, 2017, Puzzles
      • June 5, 2017, Guest
      • May 29, 2017, The Umbrella
      • May 22, 2017, World Record
      • May 15, 2017, Firefly
      • May 1, 2017, Green Eyes
      • April 24, 2017, Gel Pens
      • April 17, 2017, Six
      • April 10, 2017, Missed Call
      • April 3, 2017 Hoses
      • March 27, 2017, Hope
      • Mar 20, 2017, Smiles
      • Mar 13, 2017, Onion
      • Mar 6, 2017, Creative Problem Solving
      • Feb 27, 2017, The Shopping Cart
      • Feb 20, 2017, The Tree
      • Feb 13, 2017, My Mistake
      • Feb 6, 2017, The Compliment
      • Jan 30, 2017, Friday
      • Jan 23, 2017, Wrestling Rattlesnakes
      • Jan 17, 2017, Dog Wisdom
      • Jan 10, 2017, Shock Theater
      • Jan 3, 2017, The Butterfly and the Bee
    • 2016 >
      • Sept 13, 2016, Mrs. Summers Won't Like That
      • Sept 20, 2016, A Teacher's Tale
      • Oct 4, 2016, Top 60%
      • Oct 11, 2016, Life in a Small Town
      • Oct 26, 2016, I Don't Play Golf
      • Nov 2, 2016, The Piano Player
      • Nov 28, 2016, Whataburger Jesus
      • Dec 5, 2016, Maraschino Cherries
      • Dec 12, 2016, The Box
      • Dec 19, 2016, Moving to Texas
      • Dec 26, 2016, Invisble People
  • Contact
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  • Our Team
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